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20% OFF WITH CODE "PILLOWPARTY" WHEN YOU SPEND $40+
20% OFF WITH CODE "PILLOWPARTY" WHEN YOU SPEND $40+

Water Based Lubes

Enjoy gentle and long lasting glide with our water based lubricants. Perfect for all toys and body types easy to clean and skin friendly.

  • JO H2O - Cooling - Lubricant (Water-Based) 2 oz. / 60 ml

    Original price $14.49 - Original price $14.49
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    DESCRIPTION All the benefits of original JO. JO Cool provides a stimulating tingle on contact without sacrificing any of the silky smooth feel of o...

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    Original price $14.49 - Original price $14.49
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  • JO H2O Cool 1oz. Water Based Lubricant

    Original price $10.99 - Original price $10.99
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    Current price $10.99

    DESCRIPTION All the benefits of original JO. J0 Cool provides a stimulating tingle on contact without sacrificing any of the silky smooth feel of o...

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    Original price $10.99 - Original price $10.99
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    $10.99
    $10.99 - $10.99
    Current price $10.99
  • Intimate Earth Bliss Clove Infused Water-Based Anal Relaxing Glide 4 oz.

    Original price $20.95 - Original price $20.95
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    DESCRIPTION The only water-based anal relaxing glide on the market! Infused with all-natural clove. KEY FEATURE Super-thick non-drip formula  Rel...

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    Original price $20.95 - Original price $20.95
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  • Pjur Analyse Me Comfort Anal Water Based Lubricant 100ml

    Original price $23.00 - Original price $23.00
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    This anal lubricant makes the skin and tissue more elastic. It counteracts hypersensitivity of the anal area and ensures carefree ultrasensitive fu...

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    Original price $23.00 - Original price $23.00
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  • Pjur Back Door Comfort Anal Glide 100ml Water Based Lubricant

    Original price $23.00 - Original price $23.00
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    The long-lasting lubricating properties of the silicone formula and the addition of natural jojoba extracts help relax the anal sphincter while mak...

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    Original price $23.00 - Original price $23.00
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  • JO H2O Anal - Original - Lubricant (Water-Based) 8 fl oz / 240 ml

    Original price $32.99 - Original price $32.99
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    DESCRIPTION JO® H2O ANAL. This product provides a comfortable glide with quality ingredients. The silky-smooth buttery body. JO® H2O ANAL is easy t...

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    Original price $32.99 - Original price $32.99
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  • JO H2O Anal - Original - Lubricant (Water-Based) 4 oz. / 120 ml

    Original price $21.99 - Original price $21.99
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    Current price $21.99

    DESCRIPTION JO® H2O ANAL. This product provides a comfortable glide with quality ingredients. The silky-smooth buttery body. JO® H2O ANAL is easy t...

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    Original price $21.99 - Original price $21.99
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    Current price $21.99
  • JO H2O Anal - Original - Lubricant (Water-Based) 2 oz. / 60 ml

    Original price $14.49 - Original price $14.49
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    Current price $14.49

    DESCRIPTION JO® H2O ANAL. This product provides a comfortable glide with quality ingredients. The silky-smooth buttery body. JO® H2O ANAL is easy t...

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    Original price $14.49 - Original price $14.49
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  • Wicked Jelle Water Based Anal Lubricant 8 oz.

    Original price $24.58 - Original price $24.58
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    Highly concentrated to be a slick long-lasting never sticky cushioning anal gel. 8oz of easy clean up lubrication free of desensitizers.  @WICKED...

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    Original price $24.58 - Original price $24.58
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  • Sliquid Sassy Intimate Gel Booty Formula 2oz

    Original price $10.00 - Original price $10.00
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    A water-based and water-soluble anal gel personal lubricant formulated glycerin- and paraben-free. It begins with the same ingredients as Sliquid N...

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    Original price $10.00 - Original price $10.00
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  • Pjur Back Door Comfort Glide 250ml.

    Original price $48.00 - Original price $48.00
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    A double-effect silicone-based personal lubricant that relaxes the sphincter while providing optimal lubrication. The key ingredient jojoba extract...

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    Original price $48.00 - Original price $48.00
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  • Intimate Earth Mojo Relaxing Clove Water Based Anal Glide 4 oz.

    Original price $19.99 - Original price $19.99
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    DESCRIPTION All-natural clove oil for relaxation. Gives a cushiony feel to anal sex that allows penetration to be more comfortable without numbing...

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    Original price $19.99 - Original price $19.99
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  • Wicked Jelle Anal Gel Lubricant 4oz.

    Original price $16.58 - Original price $16.58
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    Jelle Anal Lubricant from the Wicked Sensual Care Collection is water-based but highly concentrated to be extra long lasting and never sticky. Dese...

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  • Sliquid Sassy Intimate Gel Booty Formula 8.5 oz.

    Original price $22.00 - Original price $22.00
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    Sassy Intimate Gel (Booty Formula/8.5oz)This Sassy Intimate Booty Formula is nice and thick and very slick! On top of it all it is paraben and glyc...

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    Original price $22.00 - Original price $22.00
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  • Sliquid Sassy Intimate Gel Booty Formula 4.2 oz.

    Original price $14.00 - Original price $14.00
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    Sassy Intimate Gel (Booty Formula/4.2oz)This Sassy Intimate Booty Formula is nice and thick and very slick! On top of it all it is paraben and glyc...

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    Original price $14.00 - Original price $14.00
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  • Swiss Navy Sensual Arousal Lube 4oz

    Original price $30.99 - Original price $30.99
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    DESCRIPTION Pleasure and sensation for both partners in one bottle. This unique formula has the ability to enhance and stimulate him as well as aro...

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    Original price $30.99 - Original price $30.99
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  • Sliquid Naturals Satin Personal Moisturizer 2oz

    Original price $11.00 - Original price $11.00
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    DESCRIPTION Aloe Vera- and Carrageenan-infused water-based intimate moisturizer. Designed for daily use and not just during sexual activity. Create...

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    Original price $11.00 - Original price $11.00
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  • Sliquid Naturals Satin Personal Moisturizer 8.5 oz.

    Original price $25.00 - Original price $25.00
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    DESCRIPTION Sliquid Satin Natural Intimate Moisturizer (8.5 oz.) Naturals Satin is an Aloe and Carrageenan infused water-based intimate moisturizer...

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    Original price $25.00 - Original price $25.00
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  • Sliquid Naturals Satin Personal Moisturizer 4.2 oz.

    Original price $15.00 - Original price $15.00
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    DESCRIPTION Sliquid Satin Natural Intimate Moisturizer (4.2 oz.) Naturals Satin is an Aloe and Carrageenan infused water-based intimate moisturizer...

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    Original price $15.00 - Original price $15.00
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  • b-Vibe Vibrating Jewel Rechargeable Remote-Controlled Anal Plug with Gem Base Aquamarine S/M

    Original price $125.00 - Original price $125.00
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    DESCRIPTION Sparkle and shine as you experience the inner delight of a powerful vibrating motor. KEY FEATURE Rounded edge for easy insertion Comfo...

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    Original price $125.00 - Original price $125.00
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  • Water Based Lube | Jo

    JO H2O - Original - Lubricant (Water-Based) 8 fl oz / 240 ml

    Original price $25.99 - Original price $25.99
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    $25.99
    $25.99 - $25.99
    Current price $25.99

    DESCRIPTION JO H2O Original is designed to supplement the body’s natural lubrication. Plus, JO H2O is toy friendly, condom compatible and easy to c...

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    Original price $25.99 - Original price $25.99
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    Current price $25.99
  • Jo sex lube

    JO H2O - Original - Lubricant (Water-Based) 4oz | Lube

    Original price $21.99 - Original price $21.99
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    $21.99
    $21.99 - $21.99
    Current price $21.99

    DESCRIPTION JO H2O Original is designed to supplement the body’s natural lubrication. Plus, JO H2O is toy friendly, condom compatible and easy to c...

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    Original price $21.99 - Original price $21.99
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    Current price $21.99
  • Sold out

    Jo Champagne 2 Oz & Red Velvet 2 Oz Set - Water based Lube

    Original price $26.49 - Original price $26.49
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    Current price $26.49

    DESCRIPTION JO Limited Edition Champagne 2 fluid ounces and Red Velvet Cake 2 fluid ounces Set. JO 20 Year Anniversary Celebration Kit is the perf...

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    Original price $26.49 - Original price $26.49
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  • Sliquid Swirl In Strawberry Pomegranate Lubricant | Indulge In Flavorful Pleasure With Sliquid Naturals Swirl Lubricant | Glycerin And Paraben-Free Lubricant | Flavored Lubricant
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    Sliquid Swirl Strawberry Pomegranate 2oz

    Original price $16.75 - Original price $16.75
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    Current price $16.75

    DESCRIPTION Sliquid Naturals Swirl are our flavored water-based lubricants, all glycerin and paraben-free. All Swirl formulations start with our or...

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    Original price $16.75 - Original price $16.75
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Water Based Lubes

Life’s too short for bad sex, and the right water based lubricant can make every intimate moment softer, smoother, and more enjoyable. At Couples Co, we believe that pleasure should feel natural, effortless, and good for your body. Water based lube is the go to choice for anyone looking for comfort, compatibility, and a clean, intuitive glide that works for all kinds of play.

Water based lubricants mimic the body’s own moisture and are simple to use, easy to clean, and safe with every sex toy in your collection. Whether you are exploring solo or deepening intimacy with a partner, these lubes add comfort and pleasure without complication.

Below you will find a detailed and friendly guide to understanding water based lubricants, why they are so popular, and how to choose the one your body will love.

What is a Water Based Lube?

A water based lubricant is a formula where water is the primary ingredient. This makes it soft, lightweight, and incredibly easy to work with. It absorbs into the skin more naturally than other types of lube and gives you a smooth, friction free experience.

Water based lubes are ideal if you want something that feels familiar and comfortable. They are gentle on sensitive skin, condom safe, and designed to work beautifully with silicone toys, strokers, vibrators, strap-ons, and anything else you love using.

People who prefer a clean and natural experience tend to choose water based formulas because they feel intuitive and do not leave a sticky or heavy residue. You get glide when you want it, and easy cleanup when you are done.

Why Water Based Lube is a favorite for beginners and experts?

Water based lube is the most universal option on the market. It is beginner friendly because it feels so natural and does not require any special knowledge to use. A few drops go a long way, and you can always add more if you want extra glide.

Experienced users also love water based lubricants because they are reliable, safe with all materials, and available in many textures and formulations. You can choose from light and watery, rich and gel-like, or enhanced formulas that offer extra slip or hydration.

This type of lube also supports mindful intimacy by helping reduce tension, dryness, and discomfort. When your body feels good, your pleasure becomes easier to explore.

The benefits of choosing water based lube

Water based lubricants offer a range of advantages that make them a go to choice for many people. Some of the key benefits include:

  • Compatible with all toys: These formulas are safe with silicone, glass, stainless steel, and every other toy material. No need to worry about damaging your favorite vibrator or dildo.
  • Condom safe: Water based lube works with latex, polyisoprene, and polyurethane condoms. This makes it an easy option for safe and pleasurable partnered play.
  • Easy to clean: A quick wipe or splash of warm water removes it completely. You don’t need soap, scrubbing, or shower cleanup.
  • Gentle on sensitive skin: Most water based formulas are made to be mild and soothing. Many are free of harsh ingredients, making them suitable for people who experience irritation with other types of lube.
  • Lightweight and natural feeling: Water based lubricants blend seamlessly with your body’s moisture. They do not feel greasy, and they absorb gradually without leaving residue.
  • Great for everyday play: From quick solo sessions to long nights with a partner, water based lubes offer dependable comfort whenever you need it.

Types of water based lubricants

Not all water based lubes are the same. They come in different textures and formulas so you can choose the sensation that suits your needs.

Light and liquid formulas

These are thin, silky, and perfect for people who want a natural and barely there feeling. They add moisture without heaviness.

Thick and gel formulas

Ideal for extra cushioning or activities where you need more staying power. The thicker texture helps reduce friction during longer sessions or when your body feels dry.

Hydrating formulas

Some water based lubes contain ingredients like aloe or hyaluronic acid that help moisturize and soothe the skin. They are excellent choices for people experiencing vaginal dryness or irritation.

Flavored options

If you enjoy oral play, flavored water based lubes offer fun and sweet tasting options. Look for sugar free formulas that are gentle on the body.

How to choose the right water based lube for your body?

The best lubricant is the one that feels good for you. When choosing a water based lube, consider:

  • Your activity: Light textures work well for vaginal sex and toy play. Thicker formulas provide extra comfort for longer sessions or more intense movement.
  • Your body’s sensitivity: If you get irritated easily, look for gentle, fragrance free, and glycerin free options.
  • Your toys: If you use silicone toys, water based lubes are always a safe match.
  • Your preference for sensation: Some people enjoy a barely-there feeling. Others like cushioning and richness. Explore until you find what feels natural and pleasurable.

Water based lube for couples

Lube can change the entire experience for couples. It creates smoother touch, increases comfort, and helps both partners feel more present and connected. Water based lubricant is especially helpful when exploring different types of movement or pressure because it reduces friction and prevents dryness.

For couples who love using toys together, water based lube is a must. It keeps everything gliding effortlessly and protects delicate skin during longer or slower sessions.

Sharing lubricant also opens the door to healthy communication. Asking what feels good, adjusting pressure, or applying more lube can all become intimate moments that build trust and closeness.

Water based lube for solo pleasure

Solo play becomes far more enjoyable with a water based lube. It enhances every stroke, texture, and sensation. Whether you are using your hands, a masturbator, a vibrator, or a dildo, water based lubrication helps you explore new levels of pleasure without discomfort.

Because it is easy to clean, you can enjoy spontaneous sessions without worrying about oily or sticky residue afterward.

How to use Water Based Lube?

Using water based lubricant is simple. Apply a small amount to the area or toy you want to lubricate. Your body will tell you if you need more. If it starts to dry a little during use, a splash of water or saliva quickly reactivates the glide.

When you are finished, cleanup is effortless. Rinse with warm water, and you are done.

Caring for your body with the right ingredients

Your body deserves lube that feels good and treats it well. Water based lubricants are available in formulas that avoid irritants like parabens, dyes, and heavy fragrances. If you have a history of sensitivity, choosing cleaner and simpler ingredients can help keep your intimate experiences healthy and comfortable.

Hydrating formulas can also support vaginal health for people who experience dryness due to hormones, stress, or body changes.

Explore what your body enjoys

Pleasure is personal. Water based lube invites you to explore your desires with a sense of ease, comfort, and openness. Whether you want something silky and light or thick and pillowy, there is a water based formula that will fit your body and elevate your intimacy.

At Couples Co, we want to help you feel good, discover new sensations, and enjoy every moment you spend with yourself or someone you love. Life is too short for anything less.